When filming the trailer I chose a quiet room with my actors to try and ensure the best sound quality as possible. I talked them through the TV show and what I hoped to get out of the recording. I talked them through each individual recording and read out to them how I imagined it sounding so that they could get an instruction to the type of pace, volume and emotion I was wanting. We did a few practices which I then used to check the audio quality as well as identifying any changes that needed to be made before moving onto recording the final version.
When making my radio trailer I had recorded all the essential audio I needed for it. This helped me create a basis of when all the cuts and beats would need to be. Importing my background music helped me to finalise this, using the music as a basis for when the beats drop and when the dramatic pauses should be. I had to cute videos using the blade tool to make them fit most naturally into the audio as possible.
I made sure to not have the audio above -6dB as this is the max volume I could have my audio to to ensure safe listening for audiences.
I edited all my audio clips together with the background music to try and make it flow as naturally as possible
I did a compressed file export which is slower file size and therefore better for distributing such as on social media sites. This was done using a H.264 file when exporting on Final Cut Pro. I also did a higher quality export which could be used on actual radio channels, they have a bigger file size and are therefore harder to export. I did this using an Apple ProRes 422 file when exporting.
All of my rushes for my Radio trailer were stored in a folder on my computer so that I can organise them and access them easily
TV TRAILER
I used a tripod to record the raw footage for my TV trailer. I did this so that I could get the most still shots as possible to give a sense of professionalism. I changed the height and set up for this depending on the scene I was filming. In outdoor locations, I had to adjust the lengths of the tripod lengths to make it level - helped by the leveller on the tripod. In outdoor scenes I also recorded the audio simultaneously on a mobile device incase outdoor conditions meant that audio came out fuzzy. In indoor scenes, I was able to better ensure background noise and make for a quiet environment to record audio using the camera. I checked that this audio was working succesfully by playing the recorded shots back on the camera throughout and hearing how it turned out.
I controlled the settings on the camera depending on the scene. I always ensured that the focus was how I wanted it for each scene by watching the shot on the camera screen. For darker scenes I increased the ISO setting to make sure that the shot was light enough and in lighter scenes i lowered the ISO setting to allow the natural lighting to be conveyed.
EDITING:
I made sure to keep an eye on the audio meters when working on the audio sections suchas with the background music and narratives. I didnt want this to go above the -6 mark otherwise this would be unsafe to be be shared for people to her so if it came across this line I would need to decrease the volume of the dialogue or the background audio.
I used a fade to colour transition to make the final shot fade to the title black page. This created a more seamless ending and make it look less blocky from scene to scene. It also matches with the background music, which started to slow in this part of the trailer - increasing the dramatic effect and tension ofn the end of the trailer.
I also used a cross dissolve effect to slowly bring the title into the scene as well as between each section of the title. I used this to make it look more professional, so the titles werent just going straight into each other.
I used the same font for the title as my poster as well as my radio ident, with the same glowing feature and colour palette of the purple. This allows me to create a house theme between the different campaign elements. This means that audiences become more familiarised with the show and the campaign, as they will be reminded of other elements of the campaign when they see the similar title and think back to them - meaning they are more likely to then think of taking the action to watch the show. It also gives a hint to the theme of the show as the bold neon coloured sign-like text connotates night-life and chaos as well as attracting a more teenage/young adult audience.
I used the tranform tool to rotate a scene slightly to fit with my storyboard of it being rotated to connotate chaos. I had to increase the size slightly to rotate it without leaving black spaces at the edges.
I made sure to reduce the audio on every section of the trailer where the dialogue wasnt needed and then separates the audio on certain clips which i was pulling the dialogue from. This meant I could treat the dialogue seperatly, and edit the volume of the audio how I needed it as well as being able to edit the audio over other scenes to make them run into each other and make it look more like Violet is actually thinking of these memories in the scene.
I used the blade tool to edit together clips by chopping them. This meant i was able to cut the background music down from 3+ minuted long to only 1 and abit which was the duration I was aiming for. I wanted to make sure i was cutting down areas which ran into each other - on similar beats and volumes.
I added a Sepia hue to all the clips on my trailer. I did this to fit the indie theme I was going for. It also made the trailer look more professional even with only the slight change.
I only used this filter on 27 out of 100 of what I could do to give a slight hint of warmth to the shots.
Here is a shot with sepia filter on 27...
...and without sepia filter. This shows only the slight difference however the effect it makes on the overall trailer
I worked with one of my shots where Violet is stood in the kicthen with George at the end of the trailer. The close up shots of Violet and George, although shot at the same time and place came out looking completely different - with the shot of George much darker and constrasted against the window. I used colour effects to darken the shot of Violet to make it have the same look as the shot of George and resemble the same time of day. This allowed the trailer to feel like it has more continuity and make more sense to audiences.
EXPORTS:
I exported first as a H.264 for a lower quality version for web such as on my instagram platform or on other places like YouTube. This is becuase it exports as a lower file size.
I also exported a higher quality version using the Apple ProRes 422 option. This exports as a higher file size but it could be used on the BBC website/app for consumers to see.
As I was filming I gave my actors instructions on how to behave using the script as well as the storyboard and speaking through it with them. I wanted to make it clear what I was aiming to get out of the shoot so they were clear, but also let them know that they had the space to be creative within the character to create the most natural scene.
PERMISSION TO FILM: I did not need any permission to film as all the places I was filming were either on public property or in my own house which I was fine to film in. I also got relevant consent forms from all the actors as well as a risk assessment as part of my Pre-Production documents. To combat any copyright issues I created an assets table, also as part of my Pre-Production documents.
REPRESENTATION: I used actors which were available to be able to use (my family and friends). These ended up being predominantly white actors, as this represents the majority in the area I am filming in. Ideally I would have liked to include more diverse characters and when filming the actual show I would be able to put lots more consideration into this with more resources available - so that I could represent a larger category of Britain and who people familiarise with. There may be issues with stereotypes of the protagonist, who the main attention will be brought to. She is a young girl who has scenes with smaller outfits in and therefore there may become stereotypes around her character. These represent larger negative stereotypes against women, which are very prevalent in television and the media. These are hard to avoid and ae not worth me changing my narrative because of. Because of the nature of my TV show, these steppes being created almost help to prove a point towards the end of the show to how women are treated.
POSTER/BILLBOARD
CREATION:
To create this poster I had to choose a location where I would be able to take the shot from a high enough angle to achieve a somewhat Birdseye view using a camera. I decided to take a picture from my staircase and position my actor at the bottom of the stairs and try to recreate a bed in the image. This meant I was unable to use a tripod as I needed to be able to reach out to the centre of the figure from the staircase and be very mobile. The lighting of the image was one of the main things I was focusing on, as I had planned in my visualisation diagram a very specific condition of light. I used a torch as well as a lamp to create two points of light on the figure, without having any other light sources such as overhead lights or daylight. I was able to create the coloured effect on the image by using tissue paper to cover the lights in the colour I needed to create this LED effect on the figure. This created quite a dark atmosphere so I had to increase the ISO on my camera in order to get more light into the camera to form a clear enough image to use. This involved lots of trial and error and reviewing the pictures mid shoot to check that they had been affective however this was fine as my actor was posing indoors in out own house therefore there was no risk of her getting too cold or uncomfortable or having a time limit for this.
EXPORTS:
I exported my poster as both a PNG and PDF (300 DPI, a high resolution to get the best quality as possible) in order to gain a higher quality version for print being physically printed and put in places e.g. on signs. The PNG acts as a lower quality version which can be used online such as on social media sites. The poster will be able to be printed to a bigger billboard size if needed and also smaller versions to places around in streets.
I created this using Affinity designer which allowed me to access more in depth recources on the software to create a sufficient design. It allows for features such as text allaignment, blur, changing colours, cutting out shapes which all helped me when making my poster. This is also widely used in the industry.
SOCIAL MEDIA
For these Instagram posts i used a 1:1 aspect ratio to create a square post - this is 1080 x 1080 pixels. This ensures good quality for this size. These were exported at 72 dpi for web resolution, which is slower than print format and easier to share online.
To create these posts I edited images on Affinity designer. For the quoted pictures i used a font commonly used as a neutral quote/script font, which audiences might have seen from other work by the BBC.
For the quoted pieces I decided to use the same font as on my poster and radio ident. I did this to create a house theme and a sense of familiarity with audiences. This font was origionally included to seem personal, like the character had written it herself, so for these personal and emotional quotes it also surves its purpose of reinforcing this.
I wanted also to create some more informal posts which dont link to any of the actual narrative the audiences see. This allows the audiences to connect to the characters as well as the cast on a deeper level, if they feel like they are seeing something friends might see on each others posts - they will feel like they know these people more. Additionally, because these images dont actually relate to any of the narrative the audiences see, they will feel like they are getting an inside scoop. This extra content means that will will carry on revisiting the page or following the page to make sure they keep up to date with this content. This fulfils the aim of the campaign which is to bring more audiences to go and watch the TV show on BBC3. The use of hashtags is also a key part of this - allowing the content to be shared around and accessed more easily, so that more audiences can be targeted by the campaign.
I have also repurposed my radio ident onto the Instagram account so that followers have a gallery of all the assets created for the show, in one place. This can also be used with my radio trailer, TV trailer and poster. This allows these key areas of the campaign to gain popularity online as well as fans being able to share their opinions in the comments section of the posts or using the hashtags underneath the post. This also means that when audiences see these things they may be reminded of other areas of the campaign such as the radio or TV trailer and think back to the show, this gets the audience to be reminded of what theyve seen so they will more likely to take action and go and watch the show on BBC3
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