P3 - Campaign Planning

 CAMPAIGN PLANNING

TV ADVERT

Technical Aspects:

My trailer will follow all the conventonal technical aspects for film and TV to abide by national guidelines, give a sense of familiarity to the audience and also to ensure ease when filming and editing the trailer. This includes me using 1080p HD video so that my video is high quality, to ensure it looks professional to the audience. The trailers resolution will be 1920x1080 as this is the national standard and will allow me to broadcast my trailer on national television like the BBC and ITV. I will be using 25fps, which is European standard and something which audiences are familiar with to work in film and TV. The Audio will be steer 48kHz, bit depth of 16 which is also broadcasting standard.

TV SCRIPT:

STORYBOARD:

RISK ASSESSMENT:

RADIO TRAILER

Technical Aspects:

It is important for the audio of the radio trailer to be high quality as this is what the audiences attention will be solely focused on. To ensure this i will use stereo quality of 48kHz with a bit depth of 16 to keep with UK broadcasting standard. I will use a file format of WAV or mp3. To export this, i will use different ways for actual radio broadcast and t use on social media. For actual radio broadcast i would export as a 48kHz WAV audio file to keep with BBC standard. If i wanted to export to put on social media, perhaps along side visual elements which i could pick up from my trailer or use seperate footage. I would export this using H264 video settings that create a mp4 movie file so it can be embedded on many platforms.

To record this audio, I will record audio using a smartphone as i can gain the highest quality and easily edit it from that format. I will pull audio from the trailer to keep a familiar campaign to the audience, so when they hear it they will be reminded of the trailer. I will also film new sets of audio to fill in the gaps as well as sourcing certain sound effects and music i may need to, ensuring i follow all legal guidelines.

RADIO IDENT:

ASSETS TABLE:

POSTER/BILLBOARD

Technical Aspects:

I will use a minumum resolution of 300dpi for print so that my billboard is very clear and defined and the image doesnt get blurred when printed. I will create this software using Affinity designer which allows me to combine all of the photography and typography elements easily and as i would like it using more in depth features.

VISUALISATION DIAGRAM:

SOCIAL MEDIA

CONSENT FORMS

PERMISSION TO FILM