HISTORY OF MUSIC VIDEOS
1940's:
Walt Disney's 'Fantasia' was the first visual representation of music, here a piece of classical music paired with an animated film. This is where pairing visuals and music really started, even here without any words in the music it was still a huge hit at the time.
1950's:
In 1959 Tony Bennet created what many think as the first music video. It shows him walking and singing on video, which hasn't been done before apart from in traditional band settings. This hadn't been seen before and was quite revolutionary in its time.
1960's:
The Beatle's then created a few feature length films of their music. They also made promotional videos to their music so that they would have to make as many public appearances that everyone would normally spend lots of time doing. The techniques they used pioneered the music industry with lots of them still being used today.
1970's:
Top of the Pops promoted musicians to make music videos to boost the promotion to their song. It also meant that artists could use these videos if they got to the top 10 instead of doing a live performance. This created competition between
1980’s:
When MTV launched in 1981artists began to sue more sophisticated and new effects in their video to try and be features. ‘Video killed the radio star’ by Buggles was the first video featured. After this music video became a key role in the marketing for artists music. A lot of artists began owing lots of their success to music videos.
Now:
Now music videos have become incredibly important to the music industry. All of music videos propel artists popularity just from the video. We see these videos stranded on lots of platforms such as YouTube. There is rarely a popular song that doesn’t have a music video attached as it brings in a much bigger audience and also creates a more immersive experience for the viewer.
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