M2 - Justifying My Choices

JUSTIFYING MY CHOICES

TV ADVERT

Using a TV Advert helps me to give the audience a hint at how the show will visually look. They are given a short snippet of a wider show to either learn if they want to watch the show or not, or for audiences of the book just being interested at any news on the show. The trailer includes the most dramatic elements of the show to try and entice viewers to the drama which they are promoting. It also causes audiences to view the show to answer potential questions that were left with the ambiguity of the trailer. This ultimately helps lead people to watch the show and promote it successfully. This trailer will be distributed on social media, YouTube and certain TV channels as adverts. This is to ensure that my target audience of 15-21 will see the trailer. This age group will be very active online and will be much more likely to see the trailer is promoted correctly whereas if my target audience was older more traditional forms of advertising would be better such as pushing the trailer as adverts on daytime TV. I can however place my trailer as an advert to similar shows on BBC3 such as Normal People to make sure as big of an audience sees it as possible. This is commonly used on BBC's website to promote other shows which the audience who are watching the original show may also enjoy from shared themes etc. For example on the show Normal People, Salley Rooney's second show 'Conversation with Friends' is advertised. This age group of 15-21 will be receptive to a trailer because it give them a short burst of information and drama in one go, so they can quickly make a decision to watch it or not. This is relevant after the popularity of TikTok, where younger audiences are more receptive to shorter videos but then may and go and watch the longer one if they like it enough. They can then keep track of the show from these platforms such as the YouTube sight for when other things are released such as the poster or the radio trailer. 

RADIO TRAILER

A radio trailer helps to reach a wider audience. Although it is audio only it catches peoples attention who may be listening to the radio in the morning on their way to school, university or work. The short burst of drama with the voices of the characters from the show will catch peoples attention, who can then go and search up the show or watch it when it streams. If people hear the radio trailer who had also seen the TV trailer they will become familiarised with it, as they will recognise the voices. This will make them think about it more and becoming more inclined to learn more about the show by searching up social media channels or the show on the BBC3 website. This aids in accessing a wider target audience, who may not be as active on social media such as the younger bracket of the age group who may watch more channel TV and radio rather than iPlayer and the older bracket of the audience who will watch iPlayer or listen to the radio more if they are busy with work or at university. They will hear the radio trailer from listening to BBC Radio, as it will play as a trailer during the times when they know this audience is most likely to watch so access the widest audience as possible. 

This statistic shows radio habits by age and gender. This shows that women have higher radio listening habits than men and even though the listening habits dip slightly in teenage-young adults it still remains very high and very popular within this age category. This shows that using a radio trailer will be effective to access this target audience. 

POSTER/BILLBOARD

The poster/billboard helps to advertise to a huge audience at once. The poster/billboard with visuals of the protagonist and the name of the show will be placed around areas where the target audience is proven to have a lot of footfall such as indie markets, shopping centres, school/university buildings. When the target audience walks past this poster they will may gain interest from seeing themes they are interested in seeing on screen through symbolism or representation such as the image of the dead flowers, the alcohol bottle and cigarettes. They may also recognise the protagonist from seeing her in the trailer and become interested in what this poster depicts and search further into the show and gain. following to it. this poster can also be used alongside social media as it will be published as a post on Instagram to share developments of the campaign with audiences and so that new audiences have an easy way to access all the information for the show. This target audience who are interested in literature and education will enjoy seeing this visualisation of the show with symbolism they can depict to find out themes about the show. BBC3 may use this on they own social media sites to promote it or alongside other BBC3 shows posters in public or on their website to audiences they feel would be interested. For example the show 'Normal People' by BBC3 has several posters which they use as billboards. They place these round more urban areas where they know this younger audience has more footfall such as areas near student accomodation or student areas. This has proven to be very effective at reaching their target audience and gaining popularity to the show.

 

SOCIAL MEDIA

Using Social Media in my campaign helps me to reach a huge audience incredibly easily. Using sites such s Instagram and Twitter which 15-21 year olds are proven to be very active on means I can market my show to this whole audience online. There is a 30.8% share of Instagram users aged 18-24, which proves this. Instagram and twitter are also the top two platforms used by marketers worldwide in 2023 and 80% of social media marketers use Instagram, showing that these platforms have valid effects in reaching audiences. Using Instagram I would be able to post updates on the show as well as post all of the campaign material such as my radio and TV trailer and my poster so that it becomes almost a gallery of everything to do with the show - an easy place for the young audience to find out all the information they 

need. It also means I post more casual updates using stories, which this audience will feel is more personal to them - like they can really connect to the cast or the people creating it. It means that this age group can see the social media site, perhaps by searching it up after seeing the poster or trailers, or perhaps from it being marketed to their feeds using algorythm with hashtags etc, and they then will be more inclined to go onto the BBC3 site and watch the show on iPlayer or when it is released every week.This creates more views for the show. The BBC also have social media sites they promote their shows on which their audeince will keep track of. they will be able to repost anything we create and tag us in association to it which will mean we can reach their huge audience easily. Normal People have also used this technique with their social media sites which have gained massive attention from audiences, with 127 thousand followers even years after their intense popularity.